Marketing is all about communicating with your customers (both existing and potential), and how you communicate with your customers highly affect your brand image and growth. Since we are living in the modern world, driven by technology, smartphones, and the internet, Digital marketing has become very important for businesses of all scales.
The proper use of digital marketing strategies directly impacts the revenue generation, expansion & growth opportunities of your business. Wondering how? Let us explain it in detail:
Top 5 ways how digital marketing impacts your brand image and drives your business growth:
1) Increase the span of your customer base globally:
An average person spends over 3 hours online in a day, whether browsing, surfing, purchasing, or just scrolling.
According to one study from the Blue Nile, over 80% of people search for company websites and their social media profiles before purchasing from them.
Whether customers are at the beginning stage of the purchase or making the final purchase, they use search engines like Google to find the information related to the product/service/brands to make an informed purchase decision.
As you can see, businesses must have a digital presence and the right digital marketing strategy to reach out to their audience nowadays. Moreover, unlike traditional marketing methods, digital marketing does not cost you a fortune to reach a global audience.
Listing your business on google and creating your social media profiles is the essential thing that you should do to grow your business through digital marketing.
However, your business need not be on all social media platforms but only those where your customers are active. To find out which one, you have to research the userbase of all networks and compare that with your ideal customer base.
Also, you can leverage the benefits of other social media tactics like blogs and content marketing to share helpful information with your audience and create awareness among them regarding your brand. This way, you can gain the trust of your audience and make them engage in your brand on a more personal level.
2) Increased ROI and better analytics with digital marketing:
Unlike traditional marketing, digital marketing gives you invaluable data on your audience and customers. It also gives you trackable results in real-time.
Digital marketing channels allow you to target your campaigns to users based on their age, gender, income, interests, job, location, and many more.
Also, there are various tools available to find out the user demography to target according to your business, followers, and website traffic sources.
Even when you launch any digital marketing campaign, you can track its performance and make any adjustments needed to your campaign in real-time.
You can get insights into how many people engaged with your campaign, add those to your contact lists, gives immediate opportunity to qualify the lead and convert them to sales.
You can also utilize various digital marketing platforms for marketing campaigns and post-completion, analyze your ROI based on the data analytics and matrix.
By doing this, you can adjust your content and sort out the platforms for your future campaigns and how much to spend. This way, digital marketing allows you to optimize your marketing budget to the fullest and drives the best results.
3) Increase the rate of your customer engagement and retention:
Digital marketing is an effective way to engage with your customers and build a community around your business compared to traditional marketing, which establishes one-way communication channels.
Be it email marketing, social media marketing, review management, or any other digital marketing tactics, they all allow you to effectively track how your customers react to your brand and respond to all their positive and negative feedbacks in the public arena.
Digital marketing allows you to address the customer inquiries, their queries, solve any issue they are facing with your product/services, reply to any negative experiences they had in real-time and before those issues escalate.
All of these foster quality customer engagement and establish better customer relationships. This way, you will end up improving the customer satisfaction and customer retention rate of your business.
4) Increased brand awareness:
For obvious reasons, digital marketing gets your business to reach the right audience every time they open their phone, laptop, or tablet.
Through content marketing, search engine optimization, or social media marketing, you can reach your target market and build brand awareness & brand recognition.
And brand awareness is a crucial factor in improving your sales as customers are more likely to buy from the brand after reading or viewing them online.
5) Personalized brand message and customer experience:
Personalization is at the core of digital marketing, as customers are more likely to buy your product or service if you can give them a personalized experience.
When it comes to personalization, digital marketing is very effective in boosting your sales, repeating your sales, cross-selling, and up-selling to your customers based on their shopping and browsing behavior.
Remarketing ads, interactive product videos & tailored product recommendations on social media and other platforms have proven to be the best way to engage and attract your customers.
This list of how digital marketing helps any business grow can go on and on, but these are the crucial points that effectively explain the need for your business to make an impeccable digital presence.
Do you think your business has one? If not, ABK Digital is here to help you discover the power of all the digital marketing tactics such as Web Development, Web Designing, Search Engine Optimization, Search Engine Marketing, Content Marketing, Social Media Marketing, and many more.
Contact us now to get free consultation about your digital marketing needs and how you must get started to gain the maximum outcome.