An influencer marketing campaign is not easy to conduct. Starting from influencers, content creation, assessment and finally results take a lot of time and expertise.
Chicago, the third most populous city in the USA, is the home to a lot of reputable businesses and startups from a variety of industries, however, not all businesses have the time, skill or expertise to manage a campaign successfully. This is where you need an influencer marketing agency in Chicago.
What is an influencer marketing agency?
It is an agency that manages your influencer marketing campaign. It manages the external communication, brand image, influencer management and overall operations of the campaign for their clients. They help in clear communication, promote campaigns to the best of their expertise and have working relationships with a large network of influencers.
Who are these influencers?
An influencer is a social media power user also referred to as a key opinion leader. They can impact other people’s purchasing decisions on a variety of products and services. They have a huge number of followers as compared to normal users. Influencing offers a huge buying potential. Depending on their niche influencers can rope in a big ROI.
Working with influencer marketing agencies can offer many advantages. These advantages can only be enjoyed once you are hiring an influencer marketing agency. These agencies have their own streamlined processes and business guidelines. Let us go through some of the benefits of working with an influencer marketing agency.
Benefits of working with an influencer marketing agency
- Optimize time
The brand is only responsible for providing the basic information on the campaign. They also set campaign strategies from selecting an influencer to providing guidelines. They assist in content creation and offer a full campaign report.
There are many sub processes that need to be completed while operating a campaign. Your skilled manpower has their earned and trained expertise, but that is not enough to gain success in an unknown domain like influencer marketing. You may still think that you can conduct such a campaign by yourself, but you must consider that it will take loads of time to work out an unknown domain.
This will also to a certain extent require your human resources to deviate from their own objectives and work in trial and error based functions in the extended role. You might want to let them perform in their own roles for more efficient results.
An influencer marketing agency has skilled operatives for their own industry and this allows them to perform seamlessly towards success driven metrics in their areas of expertise, thus offering the best results.
- Budget Friendly
An agency will know which part of the campaign needs what budget and allocate accordingly. The campaign will not require all payments to be released all at once, rather it will need the payments to be released in stages as per the immediate requirements. The payments and financial handling is also done by the agency, once they are hired saving you that headache as well.
A business without the required exposure and experience in influencer marketing is prone to making risky decisions and might hesitate in making the right decisions, or making the decisions at all. Some bad decisions will have short as well as long term financial impact and cost much more than the money you will need to spend in hiring an agency.
A general misconception is that hiring an influencer marketing agency will increase the budget of the campaign. This is not at all a fact as it reduces the overall budget. You will however need to spend money in hiring the agency, but there on they will manage the budget and allocate the finances. With their experience in the domain they will not be spending more than required and even get discounted rates leveraging their influencer and agent relations.
Hiring an influencer marketing agency will be costly but not increase your overall budget as the agency will be much more adept at handling and managing the required expenses.
- Getting the correct influencer
Influencers receive multiple messages from many brands and most of them are not even looked at owing to their busy schedules. These messages do not even get the required weightage if coming from small brands or businesses yet to make a foothold in the market.
An agency on the other hand will be able to use its leverage for the messages to be read and responded back to.
As on today’s date, there are a variety of influencers with a different knowledge base, follower and expertise level. A follower with the highest number of followers is not always the best choice for your brand. Again your business might need an influencer with a specific industry knowledge or specialty. An agency will be able to shortlist the right influencer for your business as they would understand your business ideals and needs and be able to apply them based on requirement.
It is necessary to match the right influencers with the right brands to reach the correct target audience.
Additionally, an influencer marketing agency in Chicago will be able to answer all your business queries, offer advice and other services as well. They will also be able to assist in content creation, responding to comments, engaging with the audience, being digitally active are also some of the additional benefits you will receive from an agency and a lot more depending on your campaign.