How To Optimise Website for Voice Search?
With the change in people’s ways of searching for businesses and other information, virtual assistance is garnering rapid prominence. The hands-free and digital convenience and exceedingly swift response time enable customers for multitasking. For this reason, getting a satisfactory answer to anything on the Internet is possible.
Nonetheless, the evolution of this advancing technology contributes to considering yet another influential factor. That said, the demand for optimising the website becomes the most predominant discussion concerning SEO services. Although assistants like Alexa can help you with several answers, sadly, this virtual assistance may not have a suitable answer to: “Hey Google, please optimise my website!” Alternatively, here are the incredible ways:
Outlining 5 Incredible Ways to Optimise Your Website for Voice Searches
The following are the ways of optimising your website for voice searches:
1. Incorporating Structured Data in the Page
Besides a strong focus on semantic searches, it is imperative to integrate structured data into the Page. It lets Google understand the content clearly. Additionally, it also claims the rich feature of the website design popular results for the voice searches.
Speakable markups always allow for identifying content written for audio playback or TTS or text-to-speech. Using the markups enables the search engine to identify content to play back to customers. Most importantly, these content pieces should sound natural.
2. Enhancing the Listing of Google My Business
When it’s about looking for information concerning local businesses, the virtual assistants turn to the listing of Google My Business. The GMB listing comprises essential business details like name, contact number, and address.
Collectively, they are known as NAP information. Additional details can also get included such as website URL, business hours, description, more contact details, etc. One thing to remember is not every virtual assistant device makes the use of a single search engine for gathering information.
3. Developing a Smartphone-Centric and Responsive Website
Voice search optimisation and mobile-friendliness are two sides of a coin. Although it’s fundamental to optimise the website for smartphone usage via SEO services, one needs to implement features specifically useful for the voice search capabilities. On that note, the AMP feature gets utilised for pages. However, they focus on the pages that can answer the most common questions and provide information owing to the business. AMP pages help reduce the load time and also incorporate the structured data into the website to enhance the Page’s performance.
4. Optimising the Content in the Website
Besides website design, content is another most crucial part for optimising voice searches. The queries related to voice searches get phrased as requests and questions. In simple words, the average voice search length is around 29 words.
Thus, the content strategy must involve an aim at the long-tail keywords. Finding these keywords that get framed as the questions requires performing a survey. Find an authentic site that allows entering keywords into the search box. It should offer recommendable questions concerning the keywords.
5. Improving Website Loading Speed
A ranking factor for mobile and desktop search results, page speed, is influential in user experience and bounce rates. In fact, it also plays a crucial role in voice search results. Although the virtual assistant answers back within a second, the average time for a webpage to load is around two seconds. Optimising the website to load at a quicker pace will influence an opportunity of claiming the search result.
Endnote
Businesses are seeking top-notch SEO companies and are currently optimising voice searches. Since voice searches are becoming a significant way of searching for information, optimising the website puts the business ahead of the competitive realm.
