The global pandemic has provided the perfect opportunity for brands to represent their unique products to larger market groups. This gave designers a space to become more creative and have a detailed understanding of their customer’s interests and put their opinions into the booth set up for a more immersive and valuable experience. the virtual trade show is the new normal type of events after the covid 19.
Without the ability to host and attend live events or hands-on trade shows, brand new technology and the digital realm have come to the rescue! This enabled organizers to make some drastic shifts in events and transition all their future plans into virtual reality. Truth to be told, it wasn’t easy to set up the entire physical event into a virtual environment but after people got used to high-tech tools and equipment, they just can’t seem to get enough of the platform today
Virtual trade shows are no aliens for event planners and exhibitors, they have been finding various alternatives to fit in this new landscape. Businesses are looking for new techniques wherein they could aware more people about their brands and generate qualified leads towards the end of their trade shows. This can be possible if you create an engaging, lively-looking, and insightful virtual trade show booth. Not only will it entice your audiences but also provide exposure to your trade show booth executives. Now to create an attractive and vibrant-looking virtual trade show booth, Given below are a few tips for designing your booths seamlessly. But before that let us know what virtual trade shows mean and how they are better than on-site events. Time to begin!
What is a virtual trade show?
Virtual trade shows are an event hosted entirely over the web. It enables brands to gather in a commonplace to showcase their latest products and services to their respective audiences and stakeholders. Virtual trade shows are gradually becoming a more popular and accessible platform for audiences as they can attend the program from any part of the world while simply relaxing on their comfortable chairs.
As ‘virtual’ means ‘online’ it eliminates issues such as a fraction of the cost of traveling, food & beverages, limited reach, difficulty in managing the overall event platform, and poor engagement tactics. The online platform is becoming a viable option for businesses due to its massive virtual services like cost reduction, global reach, capability to curate more leads, and receive better feedback from the visitors through an easy format. To understand how they are better than on-site events. Let us go through some of its benefits in detail below.
Virtual trade shows offer great opportunities to exhibitors and sponsors to get worthwhile access that was once excluded from traditional fairs. These events offer multiple options to guide individual attendees with impairments or any other defects, enabling them to take advantage of the event from wherever they are just like any other visitors.
During the pandemic, virtual events have been extremely helpful for organizers in order to reach more audiences worldwide. All this can be done by having a simple operating device handy alongside a good and stable internet connection. If these are all up-to-date nobody can stop you from delivering a truly exceptional experience. So, with virtual events being profusely convenient, get ready to travel continents seamlessly.
According to statistics, after physical events have been prohibited there was a huge positive improvement in our environment. Virtual events eliminate the need for renting venues, printing invitation cards, inviting huge crowds at the event venue indicates- more sound, air pollution, or any waste generation that can be harmful to the environment. Therefore, many businesses have taken the initiative and joined hands with other associations to keep the surrounding green and away from detrimental effects on the environment.
How to create a virtual trade show booth
Include the Company Logo
One of the great ways to advertise your product to virtual audiences is by developing a booth alongside your company logo that dedicates your visibility to your visitors.
Display your company logo at a place that can easily be identified by users. This will also assure a positive reflection of your business while also helping you reach more audiences seamlessly.
Place a Range of Product Images
Images can help sponsors to make their booth the centre of attention and allow more visits to their stalls. Include images that directly indicate your brand, the product you are offering, what quality does your product provides, and whatever else necessary. These images will help visitors to instantly drive all the essential information about the brand and products effectively.
Having an enticing visual image of your products will likely increase your brand visibility and appeal to visitors to purchase the product from you in the future.
Make it easy on the eye
You may have found a few shops which have a vibrant look with colorful bright signs alongside doors and creative products displayed in the window, isn’t it more appealing?
People are easily drawn by such decorations and are willing to know more about the products. Here social media can also play a key role as professional designers and creative heads can make you an impactful brand image and improve the aesthetics of your booth effectively.
Offer freedom for navigation
Offering complete freedom to attendees to seamlessly navigate and explore different booths easily can enhance the quality of your page and offer a good image of your brand.
If your customers are able to find every section of your store without asking for any assistance, their responses will be positive whilst increasing the user experience.
Excluding all the barriers from the platform will not only give your audiences a chance to explore and engage more but will also give you better sales in the future.
Instant messenger & live chat featured
In order to upscale your audience experience, having an instant messenger and live chat functionality can give a stellar and interactive experience to your audience.
In case any visitor has a query regarding your product can easily get in touch with the executives and clear their doubts instantly. This chat functionality will make your booth look more converse and convenient for the purpose of a virtual trade show.
Over to you
Creating a virtual trade show booth for your brand can seamlessly uplift your product visibility and tune in more leads globally. In order to skyrocket your profits get in touch with those service providers who can offer personalized features for your brand. This feature can help in developing your creative skills while also offering room for new possibilities as well.
A virtual trade show booth is redefining the way exhibitors can potentially increase profits and also keep the environment healthy. And for your information, the possibilities have just begun to blossom as your brand is now expanding beyond boundaries. We hope the above-mentioned tips will help you create the most extraordinary and captivating virtual trade show booths and bring in more customers for your products hassle-free!