The Indian fashion market has gone through a major transformational shift in the last few years. Countless international fashion brands have entered the market and many of them got the success they were looking for in the field of ethnic wear. According to Statista, the fashion market was about INR 925 billion in 2018 and reached INR 1.7 trillion in 2023.
The huge demand for fashion is because we have lots of occasions to celebrate with ethnic wear such as festivals, sangeet ceremonies, wedding ceremonies, and lots more. Wearing casual ethnic wear makes you feel comfortable and you can enjoy wearing your favorite outfit on different occasions.
This print is existing for the last 5000 years. You can choose bandhani fabrics for your salwar kameez, saree, or slay in your family function. You can take one move forward and can keep it subtle by wearing a white salwar kameez and drape it with a Bandhej dupatta with this. Bandhani is also known as Bandhej fabric and is a traditional tie and die fabric art derived from the Sanskrit word ‘bandh’ which means to tie. The portion involves the small portions of the fabric with string or thread that are dipped in the dye bath. Bandhani fabrics are commonly made from fabrics like cotton, silk, or chiffon.
For casual party wears, you can wear from bold floral prints to vintage floral prints. You can drape it with floral print kurti in different fabrics like cotton, georgette, or linen to look appealing and stylish. Another way for it can be dressing or pairing it with a swish of the palazzo to turn it into office wear which is stylish, cool, and comfortable.
Butta also comes in a variety of prints repeatedly all over the cloth. It looks appealing and pleasing to the eyes and can be worn on different occasions at night or daytime as well. You can pair it with a plain dupatta or palazzo suit to give it a modern yet classic look. This fabric is the best suited for your office wear with Butta prints.
There are lots of luxurious fabrics in the market and Ikkat fabrics are one of them and made from a complex dying process multiple times to elaborate multicolored patterns. The print looks awesome when you wear an Anarkali suit made from Ikat fabric on your special occasions. A long flowy ikkat skirt can be worn with a plain cotton top and is one of the most loved ethnic wear by fashion lovers.
Jaal print is a floral or geometric pattern that is interlaced in a particular fashion and repeatedly used with a large variety of Jaal prints with different fabrics. You can wear a tunic kurta paired with a palazzo or loose-fitting ethnic pants. A gown interlaced in Jaal print would be ideal ethnic attire for a casual evening dinner party. Jaal print is a popular design used in Indian ethnic wear and created from block printing where a wooden carve is used for intricate Jaal-like patterns which are stamped onto the fabrics using different dyes. Jaal print is often used to create traditional Indian clothing such as dupattas, salwar kameez, and sarees. They are also used for making home furnishings such as tablecloths, curtains, and bed sheets. The intricate Jaal print design adds a touch of sophistication and elegance to any garment or home decor.
Stripes are a classic timeless pattern that is popular in India for centuries. These days, women are preferring wearing them in the form of a plain kurta or a striped kurta with striped pants. One rule you must remember is that the horizontal stripes increase the width and vertical stripes increase the height of the fabric. Striped fabrics are popular for making different garments such as pants, shirts, dresses, and jackets. They are also popular for making bed sheets, curtains, and table clothes. Striped fabrics can be paired with polka or floral dots for fun and playful looks. They can be used for making your sophisticated or classic vibes.
The charm and elegance of Indian ethnic wear are very popular. People from around the world visit India and buy their loved ethnic fabrics for special looks for their favorite occasions. Our ethnic wear is popular in international markets such as the US, UK, Europe, and Singapore. The main reason behind their popularity is that they are rich and elegant fabrics loved by fashion lovers and fashion designers. Make your day special with this awesome printed fabric to make your occasion special.