eCommerce SEO Tips for Small Businesses

The eCommerce business is soaring in the market with high sales and profits. If your eCommerce site isn’t ranking well in search engines, your chances of attracting people become slim. Then it’s time to look at SEO if you never did. Here in the article, we added some great SEO tips for the eCommerce business to soar up in the e-commerce world. 

What Is SEO?

SEO is a popular word among people who are already taking their business online. Most business owners still can’t figure out how it works. However, they know how crucial SEO is for the eCommerce business if they survive on the web. 

Search Engine Optimization is the method of maximizing website search ranking that can bring it to the primary page of Google. The visibility of the search engine brings many consumers. That made it an important part of any business growth strategy.

How does eCommerce SEO work? 

E-commerce SEO achieves much traffic to the website that makes it more visible over search engine result pages. So, a well-ranked page gets more traffic, as you like your website or page rank higher as possible.

To get your web pages rank higher over SERPs, you should make sure that your site is perfectly optimized for the search engines, right from the keywords, website technical setup, and maintain your web store becomes mobile-friendly that have a good impact on the SEO optimization.

1. Look at SEO tools

SEO might look too simple to rock, but it’s not. Of course, you can rock SEO once you know it fully. There are several tools in the market that help you in finding SEO. Whether you are thinking of performing keyword research, auditing the site, or knowing how well you rank over Google, it is better to use these SEO tools.

• Google SEO: Google SEO is yet another target for e-commerce businesses that are known for improving SEO. Google accounts for most of the searches which run online. So, ranking well on Google is vital to improve visibility online.
• Yoast SEO: Yoast is a popular SEO tool, mainly operating an e-commerce or WordPress website. Yoast is the tool to choose for your website SEO maintenance.
• Google Analytics: Google Analytics is another tool accessible for SEO maintenance. Just sign up and offer basic details where Google can offer you good feedback on the website. You can view where audiences are clicking, how much they are staying, and also what they are doing on the website.
• Google Trends: Google Trends provides insights regarding keyword searches. You could view what people are looking for in your certain industry. This helps find trends that position you beyond your competition.
• Google Adwords: Adwords is known for viewing keyword ideas. If you perform keyword research associated with Google, it is the best tool to plan SEO campaigns.
• Google Search Console: Google Search Console exhibits data that supports keeping the site integrated with the Google best practices. It even involves tools to maintain Google-friendly e-commerce sites.
• Copyscape: it is a tool to look for website page copies over the internet. Google prevents plagiarism and duplicate content. You could use it to view if site pages are similar to each other.
• Screaming Frog: Screaming Frog is the best program to analyze website apps, content, code, pictures, and links, to evaluate the SEO. 

An Ecommerce agency such as NOIR & BLANCO can provide detailed SEO services which help your e-commerce businesses rank high without doing this legwork. 

2. Keyword Research and Cannibalization

ECommerce includes many products and tons of keywords rather than further industries where you deal with a single product.

A long list of keywords can never lessen the significance of the keywords. They remain to be the main part of the business. Invest more time in researching those keywords and develop an effective list of the keywords for the eCommerce products. But remember, as you have several products on the website, few of those can have similar features. Take two brown men’s brown trousers for example. 

Irrespective of the resemblances, there can be few differences where your keywords need to be pointed. Don’t try to utilize a similar keyword description or the keyword description. It can lead towards keyword cannibalization where both the keywords begin competing with one other, although they are from a similar business. 

3. Optimize Website Structure

As SEO does its business for you, Google does its business for itself. Their ongoing strategy for enhancing the user base to serve clients better prioritizes their security and user experience over their platform. It is their priority to serve just the users who meet these goals entangled with your site structure. So optimizing your website structure is vital for a seamless visitor experience that keeps you at the top of SEO games. Here’s what you can do.

• Make sure your website is HTTPS-secured. HTTPS saves your consumer’s data against third-party sniffing programs. It might be the cause to rank you more than a related site. 
• By working on a website, load speed can lessen the bounce rate. Audiences tend to leave the site when your page takes over 6 seconds to load. 
• Try to optimize the on-page elements to simplify the accessibility. 
• Over 65 per cent of the audience shop online via mobile phones. So, it would be ideal for optimizing the website for mobile to offer a better experience.

4. Content is crucial 

Contents is the king, which might be every company’s favorite quote. So, fill every product with full-page write-ups which define the product in detail by including further elements such as features, etc that add to the page length. Add your keywords to content and the titles and content. 

You can add synonyms of the keyword to modify and fill in more ground. Don’t worry. Google is too smart so it can pick up the words in the content. Although adding more keywords makes the content too spammy. Try to write for the readers, not for SEO. Quality content easily gets passed and shared along with a wide audience and impresses your target audience.

5. Local SEO matters

The main mistake that people make is possessing some numbers of unique addresses for the location. Ensure your stuff is best before you submit it. If you find any mistakes, try to change them quickly rather than later as the search engines pay attention to them quickly.

If your business doesn’t have a certain location to deliver services and goods or work from home, you could get a listing. A checkbox by google “service area business” is displayed while you fill in info. 

Make sure the local details is accurate and consistent. A good local SEO strategy enables you hyper-focus on a certain target audience than worldwide people. This brings you a qualified audience who can discover the site and buy.

6. HTML tags

Titles tags and meta descriptions HTML tags enable search engines to know the details on the web page. Both are limited by the characters and got an outstanding “formula” for the best practices. Title tags should be limited to 50-60 characters long and need to include a keyword at the front of your title. Meta descriptions appear just below the title which can be around 155 characters long. They might not affect SEO, but do impact click-through rates (CTR), and help with SEO indirectly. 

What to know more, learn it from the friendly digital marketing specialists at NOIR & BLANCO. Contact us today 

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